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UX and SEO – Why User Experience is Becoming Critical for Google Visibility
When we talk about UX (User Experience), we are essentially referring to the impression a user gets while interacting with a website. It’s not just about visual aesthetics; it’s about performance speed, the ease of finding content, menu clarity, and the intuitiveness of the entire browsing process. Google is increasingly emphasizing that the quality of a visitor's experience has a direct impact on a site's ranking. Today, it’s not enough to stuff a page with keywords—you must ensure the user finds genuine value and wants to stay longer.
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